I'm constantly looking at different ways of teaching you similar stuff, to reinforce so that it clicks with you and what i actually did was thought about how do i go about surfacing job candidates.
How do i use the tools like google and linkedin and those kind of things and then could i flip all that and go the other way and make a list for my boot campers of what they should do it which is the mirror of what i as a recruiter would do.
so i came up with this list of like well it's really like 10 things but there's a couple others but it's basically it's a dozen things that i want to draw your attention to now if i'm talking about something and you're not quite clear what i mean, take some comfort in knowing that as you go through the boot camp program if you are new i've likely covered this somewhere.
I tried to pull it forward give it to you in a different manner so that it registers a little differently or maybe unlocks a little extra effort activity that you could do that might be the trick that does it for you, so you'll have this as a replay you have a lot of what i'm about to tell you sprinkled throughout the program.
1. CONSIDER is the part of Secret Tactics to Find More Job Opportunities
This is one of the points from the Articles on the ten point formula to create more job options and i talked about this is the desk work park because this is even before you're bringing yourself to the market, can you think about on your career trajectory the job that maybe you held just previously just prior to what you are now or what the next job.
might be or something that's on this path and it doesn't have to be an up arrow it could be a sideways arrow so so a simple example that i think a lot of people can understand, this might be a program manager are there ba positions or qa positions quality assurance that might be able to investigate.
i want to draw your attention to the second thing is when you look for people tar or companies i should say, you know i talk about i want you to identify a target company list right and i've given you a number of ways of doing that, and i said you know google the stuff, think about the stuff, go to linkedin and look for the stuff well one thing that i want to draw your attention to is when you pull up a company in linkedin.
so there's nothing scientific about this you go to linkedin you find a company or you find a person and you see they work for a company and you click on the company, then it pops a company page okay and on the company page you might be looking at things such as who works there what are they about, and you might be doing some research.
2. COMPANIES is the part of Secret Tactics to Find More Job Opportunities
Well do you notice over in the uh i guess the right hand side there's the people also viewed okay so the people also viewed section of the company is going to tell you additional companies that are like that company, so now the only problem with this is i don't want you going down a rabbit hole right because like all of a sudden you get you know when we're searching for candidates when we start looking at people also viewed we get off the track of of the primary search boolean that we created in the first place.
i'm just saying to you make sure you are mindful of that is a great and rich way of immediately coming up with companies that are just like that okay so i don't know how emphatically i have told you to do this throughout, but i want to call your attention to make sure that you're doing this and then the other thing is the people themselves are you looking at some of the key players in the organization and where they might have worked.
This is a great extra step when you got the company pulled up in uh in linkedin and then we've got the people targets, so now i'm talking about the people that you might target you've got folks like the bosses or executives, or even team members that you might be coming across.
Have you looked at varying the title of the of the boss so to come up with a boss hat and you're looking for the you know regional vice president of sales business development director, that could be the same type of person that's varying the titles.
Then are you reviewing the different positions that a particular potential boss has held what other nomenclature might you be able to use, now we've gone at length through this in the searching module where we've talked to you about the google boolean and the linkedin x-ray but you are collecting additional parameters or additional keywords that you might be able to search on if you're reviewing what positions they've held other positions and other titles.
3. PEOPLE TARGETS is the part of Secret Tactics to Find More Job Opportunities
Then people also viewed okay so you i'm you know i'm looking at andy he's the you know grand poobah of milewalk all right well what who else is who else are they viewing they're probably reviewing, i'll never get the jessica elba and jennifer lopez things that it says people also viewed when they viewed me.
i have absolutely no idea what we have in common certainly not our looks that's for sure but like just make sure that you're doing that okay and then uh right here are there previous organizations that boss has worked at so not necessarily what just other titles has the boss held.
But that person obviously is in your space, so are there other organizations that you could be adding to your list now i've given you some stuff, we're going to keep going along these lines but the one thing that you need to do if this is me and this is what i used to do as a recruiter when we were when kara and i would be searching for people.
i have myself this it's really scientific it's called a piece of paper it's like a notepad it's got nothing on it i call it my shrapnel list, so that i and you know i'm like the most focused person in the world so that i never stray from what i'm doing just because i see a white light and i see something that i might want to chase have a little shrapnel pad.
that you just then write it okay the boss worked at such and such company i don't even know what that company is i don't even care never heard of it just write it down okay and make a company list that's all, and make a person list you don't even need to go investigate those people just stay on your path but these are those little extras and i guarantee you if you sat for an hour and did this.
you'd fill up a whole notebook of stuff like that and wait that's the point yes and that's the point no that's the point yes get more stuff and the point no is don't stray away from what you're doing go do that later.
Now i'm just gonna go look at all these companies, so keep that in mind so you do it for companies and you do it for people you do it for people targets what else can you do it for or should i say who else let me ask you to raise your hands i haven't looked at the chat uh and by the way if you got questions just like the live shows put or public live shows put question marks in front of them.
4. SELF TARGETING is the part of Secret Tactics to Find More Job Opportunities
How many of you do this do you self-target do you look at you do you look at your profile and say all right braylee stone susan i love it skye how about you i can i basically can see stacy susan skye and bradley.
it's just a sucks um but wait but do you look at people also viewed who else like how do i know that they view jessica alba and oprah and jennifer lopez right, people also viewed okay well what are their titles what are their companies right, so here again um right vacuuming the carpet right getting all the dust up going on angles going in circles right. so don't be afraid to do a little self-targeting okay don't be don't be afraid to do a little self-targeting and position targeting okay.
5. POSITION TARGETS is the part of Secret Tactics to Find More Job Opportunities
You look at title variants so make sure that as you're seeing other people you're looking at their title variants you're seeing where they previously worked so don't when you look at somebody's profile you're not just looking at where they work now, what do they call themselves what's their headline right where have they previously worked.
Who else have people right this is again just to reiterate i want you to make sure if you've got a person you're looking at that and then there's skill variants, for example maybe you're a sales force you know CRM expert right.
What other skills might they have well there's skills in multiple dimensions they might have other CRM packages like sugar CRM microsoft CRM, what are some of the other skill variations hard skills and then what are some of the other capabilities and softer skills or foundational skills that they have that they're touting float down look at their skill section look at their skills throughout the body of their linkedin profile.
Now i want to pause here because you know we're through five of these now the point to all of this is not to exhaust you like oh my god andy you know this is so much stuff i don't no it's just open your eyes wider right, make sure because researching is about uncovering things that you didn't anticipate you were going to uncover when you started to look for whatever it is you looked for.
This is just other ways of what think about it you look at somebody's profile you discover a company you never heard of then you send some boss hunting letter or some no job opening cover letter over to the organization and bang that's the one, that hires you it comes from doing little things, i just you know i just want to reiterate that then we've talked about this a lot.
6. EXPAND GOEGRAPHY is the part of Secret Tactics to Find More Job Opportunities
make sure you're expanding your geography okay you're in the U.S go out of state in europe go to different countries, in the US you want to go to a different country that's fine too okay, and then this thing here in 95% of the cases this is going to be a smart thing to do and in some cases and i already know this because i've gone back and forth with some of you in the system.
Even if it says we disregard whether it says we're open to remote or we're not open to remote or this is a five day in the office job disregard that, disregard it until you get them on the phone and somebody says for the third time there's absolutely no way that you can live in nashville and for our company that's based in san francisco.
if you are in hyper job search mode take in everything that you possibly can from an investigative standpoint, don't worry if you get in there we had one guy he said any you know i'm interviewing and things are going well and they told me that you know they're gonna need me to move and i might not need to do it right away but i'm gonna need to do it and my wife said no and my response to him was don't mess with the wife.
Don't be silly like if she doesn't want to move don't move you're not moving get out of that and go and talk to somebody else, but for most of you expand the geo we got a guy i don't think he's here he's a vip and he and i base i don't know if he is here, you know we've been on the phone like every day this week and i don't know if he's here, he's not here he's probably counting up all his new dollars.
You know he's in nashville he had an opportunity in florida at an opportunity in new jersey and we're you know we're doing this with the offers and some other offers and now we're literally back and forth negotiating his contract.
we're going back and forth with the language in the agreement that's about this thick about the relocation now so they wanted him to relocate and then they said well you know we needed in a couple months, then it was six months now we're out to a year and we're getting that even loosened okay so because he wants his kids to finish high school whatever wherever they are.
He doesn't want to have to move and i mean we're negotiating all this multiple times a day throughout the day like going back and forth and how to get all the language the right way, but things that would never have been heard of so maybe you're not sure you want to move maybe you're open to it maybe you want to buy yourself some time to think about it.
it's fair game and i think i told you about justin another boot camper where they wanted him to move in two months and he we negotiated two years, so just roll with it a lot can change and you know what um what's that expression i don't know if we got any commercial real estate you know multi-unit buildings and families and squatters rights and things like that.
7. REVIEW SITES is the part of Secret Tactics to Find More Job Opportunities
Once you get in and you squat it's harder to move you out, think someone telling you the squatter story about expanding your expanding your geography. Make sure you're doing this actually same thing with the VIP guy, so gets in this interviewing process and he says well i'm noticing that there's other positions in the organization that might be a possibility.
Now you might glance once and notice something and then opportunity falls off so for the corporate websites remind yourself or make a note that as you are going through the process with the company, that you are actually looking at this to see if anything else pops up and we're gonna talk about this a little more in some of the other ones but just keep an eye if other things do pop up and i would constantly be looking at indeeds and these others not to apply.
but to see you know are additional positions opening up in areas that i'm interested in in companies that i'm interested in or maybe even interviewing with okay so don't forget that once you get engaged and we're going to talk a little bit about what to say to them once you do get engaged but make sure you are doing this.
it's very easy to forget to do this it's very easy to be so focused because andy said you get right you got you guys saw my now famous i don't you saw this thing right andy said i need to keep sending out my resume at 90 of my effort and what happens is we get engaged and then you start taking me literally and then you don't spend any and pay any attention to stuff.
that you have going when i'm talking about mere minutes here right real quick but just make sure that you are not losing sight of don't let any of these slip through the cracks and because you might intercept it while you are in the interview process and then raise it or
8. FOLLOWING ON LINK is the part of Secret Tactics to Find More Job Opportunities
are you following the companies the recruiters and hr people and the hiring managers on linkedin, if you are think about sent it to company xyz boom follow them boom follow all the management team follow the recruiters all of them i don't even care who the recruiters are.
They got eight recruiters follow them all okay it's simple just follow just follow hit the follow button, and then the hiring managers we got some VIP that i'm working with that we set up all the follows.
Profile was not super built out on linkedin we needed a hook right to email this person and sure enough now she was on a podcast and that was a great tailored email that we now could send to her because you're following her on linkedin and was posted.
These kind of things will surface so like as a recruiter i would just follow all the companies and then i would follow all the recruiters in the companies that i wanted to see if i wanted to recruit for, we would make sure we were following everybody, passive it's passive right and then just look in your linkedin feed oh there's a post on the page.
For a new they're looking for a new so-and-so guess what they're looking for something is it you why don't you send a linkedin message and say hey i see you're looking for this you know i got a friend who's whatever you should contact him you should contact her right something like that there's nothing wrong with getting engaged with recruiters on linkedin, and you followed them and then they posted something and then you commented on it.
They do that they do that a lot and recruiters are lazy they're the corporate recruiters are lazy bunch,hey i'm looking for a sales force architect send me your resume write any comments you make on that they're gonna see it.
9. GOOGLE ALERTS is the part of Secret Tactics to Find More Job Opportunities
Google alerts who's using google alerts do you know what these are so you go into google it they're very simple you tell google what you want to be notified for via email, you set up google alerts on you know mile walk when mile well now if you actually do mile walk is in the news you're going to get the 5k mile walk leukemia and lymphoma society.
You're going to get some of that so you need to be really careful you might want to say milewalk and Markir-lagi or whatever so set up google alerts all right this is really good are there groups are there hiring managers are there entities within the organizations the organizations themselves and anytime there's any news press releases a new hire whoever that is put out, you'll get an Email
i don't go look for free website change sites and here's how it works you go to the thing to the site you say you know company xyz slash careers slash something whatever the pages the url.
you say tell me email me whenever that web page changes, whenever the web page changes and then they'd send you an email it says they added the solution architect for blah blah blah okay and so now you know, now some of these are going to be a pain in the butt right you're going to see it you'll be like okay i don't need that click, right some so what we would do is any of the companies, that we would be recruiting for any of the companies that we wanted to recruit for we would go to their career sites and we would i would use the url it was like free webpagechange.com or something it was like there's a probably a bunch of them out there.
They just send you alerts so anytime that web page gets refreshed off you'd go and you'd get an alert, the thinking part the desk work the blueprinting the sending right you know setting up your environment so that you're getting stuff passively to you and you're paying attention.
10. COVER LETTERS is the part of Secret Tactics to Find More Job Opportunities
Let's get into the cover letters this is in your cover letters already but i just want to make sure that you're calling it out, make sure you're using the this or any other language if you're not sure what i'm talking about i always like to include in a cover letter, when you were sending it especially like a four sentence or a boss hundred whatever is.
if you are targeting a position you don't want them to limit their thinking of you to that position, so you want to say you know this or any other position where you think i can add the most value for your company or something like that, now in your cover letters if you're targeting somebody you might also want to say you know how i have you draw out your accomplishment or on an accomplishment or major accomplishments when you're targeting a boss or people like that.
if it's appropriate you don't always have to do this, where you've held other positions that would be of interest to them, so another neat little tactic is not just well, i sold all this stuff, i built this unit but it's like but i've also held titles such as you know i'm a salesperson but i've also held titles such as marketing director and product management or whatever like.
What you're doing is you're showing your diversity in the roles that you've played so it could be so now i'm thinking oh maybe there's other roles i need help with or i want to hire the most versatile person, so you might want to use you might want to use that and then to round it out and i alluded to this one before.
11. INTERVIEWS is the part of Secret Tactics to Find More Job Opportunities
When you go into a screen in an interview okay you need to say to the person that you are talking to before you get off the phone, this was great i really look forward to pursuing this and i want you to know i'm enthused and all that other flowery stuff i tell you to say.
Say just you know just out of curiosity are there any other positions you're recruiting for that either a you think i would be suitable for that you might want to speak to me about or wonder if i'm interested in or, i'm happy to network with you and if you know if they're not then i'm happy to give you any names that i can of people that i know.
it's your way of kind of slipping in the opener of is there anything else, now this is a little different than hey i noticed you had three other positions on your site that i can that i could fulfill, you could say hey before we get off the phone this is great i want to help you in whatever capacity that you need the most and my skills as you can tell are wide and right wide ranging.
i also noticed you had opportunities on your website related to this that and the other thing of those three positions which one do you think i'm most suited forand i ask you t hat because i want to help you know i want to join your organization in the capacity that's most important to you.
I know people for these other things that i could tell you about that too you know however you want to get that dialogue going and then same kind of thing as you go through the interviewing process, just it's okay to ask like even if you don't notice that another opportunity comes up on their site.
You get to the hiring official maybe the hiring official's not first right you got a screener an HR person or a recruiter that's common right, so you get to the hiring official say hey we're interviewing for this but just curious is there any other capacities you think i could join your organization.
I want to join wherever you need need it the most so i want you to know i'm open to that so all of these things are aimed at giving you a little extra, i don't want you to obsess over oh my god andy just gave me another 11 part checklist that's not the point.
Because what will happen is once you look at the thing and you use it as a checklist for like two days you're it's gonna be second nature to you, just make sure you have the most important tool which is the blank piece of paper.
That you used to write all stuff down on okay so i hope i hope you enjoyed that